Overcross
From manual SEO to a fully automated content engine
A growing brand held back by manual content
Overcross runs motorcycle tours across Germany — a niche with strong seasonal demand and highly specific search intent. Their team knew SEO was the key growth lever, but every page took 3 hours to write and required specialist knowledge of keyword research. At €2,800/month, their SEO agency was expensive and slow to respond.
Two systems built in parallel
Two interconnected systems that together drive growth and help understand the business.
SEO Automation Engine
Claude connects to SemRush, analyzes keyword opportunity by volume and competition, writes SEO-optimized pages and publishes automatically. No human in the loop for content creation.
Business Analytics System
All user actions, orders and on-site behavior feed into a unified data layer. The team can ask Claude direct questions about customers, bookings and revenue — no analyst required.
Continuous Optimization
The system monitors ranking performance and adjusts content strategy automatically, prioritizing pages with the best ROI based on real conversion data.
Built and live in 3 weeks. First ranking improvements visible in month 2. Full results measured at month 4.